Gossip is your early warning detection system. It often prompts us to take stock of where we are, make adjustments and try harder. Now if it’s false information being spread via the company email, voice mail, or by blog it can all be traced back to the originator, defamation of character charges can be brought against an individual. Don’t get caught.​Use gossip to heighten interest in your project, to advertise your service, and get yourself promoted.